GA4 · Google Tag Manager
Missing orders, duplicated purchases and an incomplete purchase path make it hard to assess how your store is doing. I check your analytics, fix errors or set up tracking from scratch, so you can make decisions based on reliable data.
Auditing and implementing e-commerce analytics in Google Analytics 4 and Google Tag Manager.
Analytics can collect data every day and still show an incomplete or distorted picture of sales. Errors often only come to light when you compare reports with orders or try to figure out why customers aren't buying.
Your tracking is worth a closer look if:
I check whether a purchase is recorded at the right moment, only once and with the correct value. I also verify that product, currency and transaction ID information is passed on.
I implement or fix tracking of the key stages: product view, add to cart, checkout start and purchase. This lets you see between which steps you lose the most shoppers.
I verify how analytics attributes visits and purchases to traffic sources. I check campaign tagging and whether cross-domain navigation and returns from payment pages distort the data.
I tidy up the settings, tags and triggers responsible for collecting data. I check that tracking fires where it should and that different integrations do not record the same events multiple times.
I check how tracking reacts to accepting, rejecting and changing consent. I verify the technical integration with the consent banner and the Consent Mode configuration within the agreed scope.
I prepare the agreed reports on sales and the purchase path. I show you how to use them, which limitations to keep in mind and which data needs further analysis.
You understand what analytics measures, which errors were removed and where any remaining differences may come from. It is easier to assess results without wondering whether a change in a report is a tracking error.
You can compare the stages of the purchase and identify the places that need analysis. It is a concrete starting point for checking what stops customers from moving forward.
Organized tracking lets you follow results after changes go live. You also know from when the data can be compared and what limitations to consider when interpreting it.
The accounts and configuration stay with you. You get documentation and a walkthrough of the implementation, so you can use the tracking yourself or with a team of your choice.
We talk about your store, the current setup and the problems you notice. We agree on the scope of work, the access needed and how it will be billed.
I audit the existing analytics or prepare a plan for a new implementation. I define what needs fixing and which events should be measured.
I configure tracking and make the agreed fixes. I go through the purchase path, checking events, the values sent and how tracking behaves under different consent settings.
You get a summary of the work done, documentation and information about tracking limitations. At a meeting I show you where to find the data you need and how to use it.
The price depends on the store platform, the state of the current setup and the scope of tracking needed. Additional domains, language versions and custom elements of the purchase path also matter.
After an initial review you'll get the scope of work and a quote before anything starts. You can hire me for a one-off analytics cleanup without committing to ongoing cooperation.
Ask for a quoteDuring the free consultation we'll go through your current setup, the problems you've noticed and the questions you want answered. Based on that, I'll determine what scope of audit or implementation makes sense for your store.
